METROPOLIS | CLASSIFIEDS | PERSONALS | JOBS
LOOKING GOOD
HEALTH, BEAUTY and FITNESS

Color me happy

Heather Bobrow shows how makeup can change your life

Tony&Tina' Tony and Tina

Did you ever think of makeup as an antidepressant? Sure, a bit of blush or a rosy hue of lipstick can brighten your mood, but substituting Prozac for nail polish certainly seems unlikely. These days, everyone claims to offer a product that will calm both body and soul. Enter Tony&Tina, the new line of beauty products whose originality has taken the US by storm. Distributed by Shiseido, Tony&Tina hit stores throughout Tokyo this March.

Why Japan? According to Andrew Awerda, co-president and COO of Tony&Tina, Japan's cosmetic market has been targeted because "they have a large audience of young, trendy girls who have strong, positive feelings about the pop culture in the US and in particular, New York."

The company's two owners and namesakes, London-born Anthony Gill and New York-born Christina Bornstein, wanted to create a beauty concept that would unify the body, mind and spirit in the belief that the merging of the physical and spiritual worlds will open up new possibilities for reality. Okay... but how does this relate to makeup? Tony&Tina's answer is this: "Vibrational Remedies" - the way the electromagnetic vibrations of color, aroma, sound and thought can heal the body. Three concepts fall under Vibrational Remedies: aromatherapy, color therapy and meditation.

Designs hip enough to make it into the Museum of Modern Art

Scent sensations
If you're like most people, you never forget a smell, nor the dramatic emotional effects an odor can have. With this in mind, Tony&Tina created products containing essential oils to reduce daily stresses. Herbal aromatherapy bubble bath and shower gels have mood-appropriate names like "Confidence Boost," "Power Boost" and "Love Boost." If your spirits aren't telling you it's bath time, then there are lots of other aromatherapy products to suit your fancy. Forget your run-of-the-mill lip balm; Tony&Tina claims that its herbal aromatherapy balms (containing a base formula with soybean oil, hemp seed oil and shea butter), directly stimulate the senses to enhance your mental clarity.

Color me pink
Color therapy focuses on the seven main energy centers within the body known as "chakra." Each chakra is directly associated with and affected by a specific color. As energy centers, these chakras are responsible for much of our physical, mental and spiritual health. When one of these gets weak, color is one of the most effective ways to restore the entire system. Tony&Tina translates this idea into products. Their seven nail polish shades purport to correspond to the human chakra system; wearing gold can awaken healing powers, a bright blue will increase communication skills, and hot pink can promote giddiness. Shifting from the hands to the top of the head - or "crown chakra" - the Hair Wand, a mascara for the hair, creates copper, white or blue streaks.

Color me calm
Meditation is where Tony&Tina truly stray off the beaten path. Their fledgling concept is "Vibrational Remedies Support Groups/Independent Sales Groups," in which Tony&Tina encourage an environment for women to gather and share information relevant to personal empowerment and mental well being. During these "parties" (remember Tupperware?), meditation and discussion are encouraged, and Tony&Tina even offer guidelines to help your party run smoothly. Once an individual establishes a support group, he or she can become a representative, bring Tony&Tina products to the gatherings and receive a commission on any sales.

When Tony&Tina do come to your neighborhood (projections are for 50-200 outlets in the first year), odds are that the last thing on most shoppers' minds will be the cleansing of their auras. However, Tony&Tina's products (the list of celebrities who can vouch for their cosmetics is endless, including Madonna, Marilyn Manson, Gwyneth Paltrow and Courtney Love) and futuristic silver packaging speak for themselves: Millennium Key Nailpolish is the only nail polish packaging in the Museum of Modern Art in New York. That it doesn't work very well (it chips almost immediately) doesn't seem to bother anyone. Tony&Tina also offer a selection of eight expertly crafted makeup brushes, designed in conjunction with Japan's Shu Uemura. So, in this day and age, who needs a prescription to change your state of mind? Just whip out your makeup brush and go to work. The results just might prove to be life altering.


ADVERTISERS
Ash 03-3770-3755
Biodanza
Boots
Clinique TCA
Club Boy Beau
Crunch 03-5459-123-
Dr. Allen Leroy Robinson
Hair Dressers Archecal 03-0449-6106
Hayato New York 03-3498-9113
Hugo BOSS
Japan Electrolysis Clinic (Ginza)
Maiko Make Over Studio Shiki
My Boo Nail Salon 03-5428-1121
Neal's Yard Natural Therapy Center
03-3405-7216
Roksen Bar Cosmetic 03-5658-7675
Sin Den
Takagi Skin Clinic
Tamariba.inc.
Tokyo Skin Clinic
Toni&Guy Japan 03-3797-5790
Watanabe Hair Dressing 03-3405-1188
Who Ga 03-5570-1773

IN STORE
BUYLINE
HEALTH AND BEAUTY:
349: Come slither
Reptile skin is in
348: Snow how
Strap on your snow shoes and get fit
347: White out
Getting whiter and brighter with cosmetic dentistry
346: Check it out
The pleated tartan skirt
345: Smarty pants
The unique pants of Thoma Kawakami
344: Keeping abreast of cancer
Breast Cancer Awareness month
343: Pashmina passion
The Himalayas most stylish accessory
342: L for leather
Get leathered up for the fall
341: Cosmetics Garden
Shiseido's unique showroom
340: Protein power
Does protein help build muscle?
339: Karako's Asian accents
Homemade remedy to Asian shopping fever
338: Gold Rush
Go for the gold in fashion
337: Sight for sore eyes
LASIK eye surgery
336: Body Heat
Keeping your cool while working out
335: On the tube
'70s style tube tops
334: Heal Your Soles
Foot reflexology
333: Jet Lag Drag
Tips on avoiding jet lag
332: Big is back
Sunglasses fashion
331: Capsule Cafe
Vitamin cafes - the latest spin on cafe culture
330: Tan Technology
Tanning without sunbathing
329: No More Sleepless Nights
The ways to improve your sleep
328: Mid-Summer Chills
Protect your body from an aircon attack
327: Hello Dolly
Scarves are the must have for the summer
326: Knotty Business
How to wear a yukata
325: Slaves to craves
How often do you succumb to your craves?
324: Surface Issues
"Facial remodelling treatment"
323: What a wash out
The fast track to inner cleanliness
322: Studs
Punk is back in studded belts, chokers, bracelets and jeans
321: Keitai couture
Accessories for your mobile phone
320: Big is beautiful
Gaijin-sized fashion
319: Get Personal
Get in shape with a personal trainer
318: Color me happy
How makeup can change your life
317: Out of joint
Dealing with arthritis
316: On your head bead it
Two hair salons that cater to all corners of the community
315: Fitness
Exercise myths
314: Pet Projects
Pampering your pets
313: Mad City
Getting therapy in Tokyo
311: Say cheese
Cosmetic dentistry in Japan
310: Common Fitness Mistakes
Know the proper exercise sequence
309: Sahaja yoga
A kinder, gentler yoga
308: Antenna Dome
Curious hair salon in Harajuku
307: Keep the Faith
Ways to beat Tokyo winter
306: The Berry Latest
Dishing out the juice about berry health benefits
305: Positive energy
Healing duo incorporate therapies for the mind, body and spirit
304: Stress-Free Sephora
A beauty store that gives you the freedom to shop
303: Fashion to Fit the Season
MaxMara's autumn/winter collection
302: Cyberstyle
Internet beauty sites
300: Body and Sole
Tender loving care for your feet

ISSUES 350+

ISSUES 299-