BEAUTY and FITNESS
Color me happy
Bobrow shows how
makeup can change your life
Tony&Tina' Tony and Tina
Did you ever think
of makeup as an antidepressant? Sure, a bit of blush or a rosy hue of lipstick can
brighten your mood, but substituting Prozac for nail polish certainly seems unlikely.
These days, everyone claims to offer a product that will calm both body and soul. Enter
Tony&Tina, the new line of beauty products whose originality has taken the US by
storm. Distributed by Shiseido, Tony&Tina hit stores throughout Tokyo this March.
Why Japan? According to Andrew Awerda, co-president and COO of Tony&Tina, Japan's
cosmetic market has been targeted because "they have a large audience of young,
trendy girls who have strong, positive feelings about the pop culture in the US and in
particular, New York."
The company's two owners and namesakes, London-born Anthony Gill and New York-born
Christina Bornstein, wanted to create a beauty concept that would unify the body, mind and
spirit in the belief that the merging of the physical and spiritual worlds will open up
new possibilities for reality. Okay... but how does this relate to makeup? Tony&Tina's
answer is this: "Vibrational Remedies" - the way the electromagnetic vibrations
of color, aroma, sound and thought can heal the body. Three concepts fall under
Vibrational Remedies: aromatherapy, color therapy and meditation.
|Designs hip enough to make it into the Museum of
If you're like most people, you never forget a smell, nor the dramatic emotional effects
an odor can have. With this in mind, Tony&Tina created products containing essential
oils to reduce daily stresses. Herbal aromatherapy bubble bath and shower gels have
mood-appropriate names like "Confidence Boost," "Power Boost" and
"Love Boost." If your spirits aren't telling you it's bath time, then there are
lots of other aromatherapy products to suit your fancy. Forget your run-of-the-mill lip
balm; Tony&Tina claims that its herbal aromatherapy balms (containing a base formula
with soybean oil, hemp seed oil and shea butter), directly stimulate the senses to enhance
your mental clarity.
Color me pink
Color therapy focuses on the seven main energy centers within the body known as
"chakra." Each chakra is directly associated with and affected by a specific
color. As energy centers, these chakras are responsible for much of our physical, mental
and spiritual health. When one of these gets weak, color is one of the most effective ways
to restore the entire system. Tony&Tina translates this idea into products. Their
seven nail polish shades purport to correspond to the human chakra system; wearing gold
can awaken healing powers, a bright blue will increase communication skills, and hot pink
can promote giddiness. Shifting from the hands to the top of the head - or "crown
chakra" - the Hair Wand, a mascara for the hair, creates copper, white or blue
Color me calm
Meditation is where Tony&Tina truly stray off the beaten path. Their fledgling concept
is "Vibrational Remedies Support Groups/Independent Sales Groups," in which
Tony&Tina encourage an environment for women to gather and share information relevant
to personal empowerment and mental well being. During these "parties" (remember
Tupperware?), meditation and discussion are encouraged, and Tony&Tina even offer
guidelines to help your party run smoothly. Once an individual establishes a support
group, he or she can become a representative, bring Tony&Tina products to the
gatherings and receive a commission on any sales.
When Tony&Tina do come to your neighborhood (projections are for 50-200 outlets in the
first year), odds are that the last thing on most shoppers' minds will be the cleansing of
their auras. However, Tony&Tina's products (the list of celebrities who can vouch for
their cosmetics is endless, including Madonna, Marilyn Manson, Gwyneth Paltrow and
Courtney Love) and futuristic silver packaging speak for themselves: Millennium Key
Nailpolish is the only nail polish packaging in the Museum of Modern Art in New York. That
it doesn't work very well (it chips almost immediately) doesn't seem to bother anyone.
Tony&Tina also offer a selection of eight expertly crafted makeup brushes, designed in
conjunction with Japan's Shu Uemura. So, in this day and age, who needs a prescription to
change your state of mind? Just whip out your makeup brush and go to work. The results
just might prove to be life altering.