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BIG IN JAPAN
Sailor Moon
Sailor Moon
© Kodansh Comics

A lot of nonsense has been said about Japan' so-called otaku over the years. The term comes from a highly polite way of saying "you," and can be translated as meaning nerd, specialist, trainspotter, or all-purpose anal retentive. Before the Internet brought a new meaning to the term "unsociable," the perfect breeding ground for otaku was the world of manga and anime, and the single series that has attracted the weirdest and most fanatical followers has been the girl's comic "Sailor Moon."

"Sailor Moon" in its original manga form began in the late 1980s, written by Takeuchi Naoko. The story centers on a 14-year-old schoolgirl called Tsukino Usagi (a loose translation of "rabbit in the moon") who's clumsy, scatterbrained, and annoyingly cute. One day she comes across a mysterious cat with the mark of a crescent moon on its forehead, who reveals to her that she is in fact the earthbound manifestation of the extraterrestrial Princess Serenity. The Princess is one of the last survivors of the Moon Kingdom, which was destroyed by the evil Queen Belial (also known as the Negaforce).

Serenity, calling herself Sailor Moon, now finds herself Earth's guardian, along with an army of super-powered girls called Sailor Scouts. The original scouts were Sailors Mercury, Venus, Jupiter and Mars, who were later joined by Sailor Uranus (yes, really!) among others. All of them share the standard manga figures of huge eyes, unfeasibly long legs, and of course cute sailor suit uniforms. For the love interest, there is the mysterious hero Tuxedo Mask, who may or may not be the class geek Hitoshi.

The series is an ongoing struggle between the Scouts and the forces of Queen Belial, who possess ordinary mortals in their attempts to take over the Earth. In their battles, the Scouts refrain from killing the evildoers, simply changing them back to their human selves, which cuts down on the blood and violence that's a staple of boy's comics.

Although Sailor Moon is targeted at elementary schoolgirls, its readership also includes many middle-aged men (for obvious reasons) and hordes of otaku, both male and female. It established the lucrative genre of portraying schoolgirls and boys as having double lives and secret identities, and here we can see the clever psychology of other, more mundane, forces at work. The Japanese educational system is well known for being a mincing machine of rote memorization and blind obedience to class rules, and for decades manga have been one of the few outlets for teenage stress. Comics like Sailor Moon offer pure escapism, a world in which every Junichiro and Keiko can secretly be a dimension-busting superhero, and so neatly avoids contemplation of the mind-numbing routine they are trapped within. After all, why should they buck the system, if they can fly off and save the world after a hard night in the juku?

This approach may well have backfired, however, as "The Authorities" are now looking at the figures of underage crime, truancy, and suicides, and wondering if Japan's youth has largely slipped away from reality altogether, disappearing into a paper-thin universe of flashing knives and long, tantalizing legs. What kind of monster have Sailor Moon and Queen Belial spawned? Calling the Moon Kingdom... come in, please...

John Paul Catton

BIG IN JAPAN:
349: Toshinobu Kubota
First Japanese man of soul
348: Midori Ito
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347: Tomohiro Hoshino
Paralyzed artist and poet
346: Tetsuko Kuroyanagi
UNICEF Goodwill Ambassador
344: Norika Fujiwara
The Japanese "It Girl"
343: Ikebana
Flowers kept alive
342: Hirotada Ototake
Author of "No One's Perfect"
341: Korean food
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340: Tsuyoshi Kunasagi
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339: Koji Ishizaka
Heavyweight veteran actor
338: Kokichi Mikimoto
Founder of Mikimoto Pearls
337: Warren Cromartie
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335: Bonsai
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334: Salaryman Kintaro
New icon in Japanese pop culture
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332: Noboru Takeshita
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329: Takashi Murakami
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328: Hideki Togi
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327: Konoshiki
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308: L'Arc en Ciel
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306: Morita Akio
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304: Sailor Moon
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302: Hayashi Chie
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300: Kobayashi Sachiko
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Issues 350 +
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Issues 248/9-233