METROPOLIS | CLASSIFIEDS | PERSONALS | JOBS
LIFE IN JAPAN
Kevin Meyerson

Occupation:
President/CEO of Rainbow Japan Inc.
Time in Japan:
13 years



Where are you from?
The States.

Where are you from?
Detroit.

What is Rainbow Japan?
We' the largest web developer in Japan and a digital media production company. We wanted to do multimedia initially, but when we started in 1991 nobody knew what multimedia was. We started with computer graphic animation production, which is still about 20% of our business, and the rest is web development.

What were your first projects?
The first TV commercial was for a Sharp washing machine that used air bubbles to clean clothes. Major projects we've done are almost all of the JR East Japan's web development, Dell Computers in Japan, EMG's website, Sony Music Entertainment's website, Mitsubishi Motors, J-Wave and other major web development. We did Tokyo Disneyland's Toontown commercial several years ago, and coordinated the CG production for the Toyota Mark2 commercial where you can see through the car.

How do you feel about the development of the Internet over the past few years here?
Right now there are so many issues of distribution and it seems to me that the issues for e-commerce and web development are based not on marketing decisions, like what the users want, but on what the company wants to do. The lack of venture financing up till now was a real hindrance but that's changed and it's easier to get financing. I'm sure it'll change even more. It's going to affect the web development industry and will change the content available for Japanese users. It's all very exciting because major content change will be coming.

What are your goals?
I want to retire when I'm 45 so I have about nine more years. I had this dream to get a big sailing yacht and cruise around Southeast Asia, but the dream was crushed by a cargo ship captain I met on a plane; he tells me that it's impossible because there are pirates in the seas of Southeast Asia. Unless you have a ship that is faster than theirs, you have no way of surviving. He said to get an AK47 and a rocket launcher. So I have to look for something else.

What's your favorite thing about Japan?
The people are great. It's interesting because Americans and Japanese have opposite ideals. Americans like to be very straightforward and honest but in reality, a lot of Americans say what they think the other person wants to hear. On the other hand, the Japanese have the ideal of tatemae and bringing harmony to the group and not wanting to rock the boat but in reality, most Japanese are really straightforward and this whole idea of a mysterious Japan is so ludicrous because you can generally find out what someone's thinking by just asking them. Just take out the "nihonjin wa" and change to an "I" and you have what the person is thinking.

Do you have any advice for people who want to work in the web business?
It's a fast-growing market with enormous growth potential so there are a lot of shady characters and people who don't know what they're talking about, because there's so much money being invested into it. So be careful. Find out what companies are producing and take a look at their websites to see what kind of clients they have, especially regular clients. There are so many fly-by-night businesses, you really have to be careful.

What's your recipe for a happy life in Japan?
Don't be judgmental, go with the flow.

Kevin Meyerson spoke to Maki Nibayashi.

Check out Rainbow Japan's website at http://www.rainbow.co.jp/

Do you know an interesting person in Tokyo? If so, email us at maki@tokyoclassified.com

LIFE IN JAPAN:
360: Gustavo Marchesi
Professional tango dancer
355: Alec McAulay
Filmmaker
352/3: Mary Frenzel
Professional singer / songwriter, bandleader & voice instructor
350: Kate Smurthwaite
Bond analyst and aspiring novelist
349: Tim Spangler
Recreational Equipment, Inc.
348: Robin Rozzell
Tribal Nation Security
347: Marco Invernizzi
Bonsai artist
346: Charles E McJilton
Advocate
345: Chris Chavez
Dancer/Singer
344: Donna Burke
Singer and narrator
343: Dennis Sun
Artist, freelance graphic design and illustrator
342: Martin Hope Berry
Natural food shop owner
341: Donald James Berry
Technical Adviser
340: Amy Jorrisch
Tokyo International Players
339: Anthony Al-Jamie Ph.D.
Education consultant and journalist
338: Joel Silverstein
President of Outback Steakhouse Japan
337: Neal Dauber
Termite and Pest Control Operator
336: Marcus Spurrell
CEO of No Mass Media, Internet Co.
335: Stefan Fanselow
Flight Instructor
334: Colleen Lanki
Theater Artist
333: Ben Leibson
Scuba Diver
332: Bernard Yu
Executive Director of TELL
331: Hayden "Hay-chan" Majajas
Informations Systems Manager
330: Alistair McLachlan
BootsMC Finance manager
329: Ronald Lee Davis
Missionary / Teacher
328: Ed Durbrow
Musician
327: Isabelle Maranda
Marketing Coordinator
326: Brian Marcus
Food & Beverage Director at Tokyo American Club
325: David Baran
Managing Partner, Compass Partners
324: Murali Kupusami
Furla Tea & Coffee Owner/Model
323: Angela Jones
Fire Dancer
322: Tim Tsang
Coordinator for International Relations (CIR)
321: Chris Monnier
Drummer
320: David Snyder
President of Rising Crane Sports Consultants, Inc.
319: Juliet Hindell
BBC's Tokyo Correspondent
318: Sid Lloyd
Football team captain
317: Niels Frederik Walther
Chef for the Danish Ambassador
316: Jonathan Katz
Jazz musician and composer
315: Yoichi Hayase
President, True Travel, K.K.
314: Ira Bolden
Program Manager
313: Benjamin Gurnsey
Corporate Communications at Sony Computer
312: Dr Jonna D. Douglass, PhD
Clinical Psychologist and Family Therapist
311: Roy Kilner
Izakaya Manager
310: Neil Day
Senior Software Research Engineer
309: Stuart Ablett
Sakaya Operator
308: Maggie Tai Tucker
Animal Trainer
307: Carmine Cozzoline
Restaurant Owner/Chef
306: Alison Noonan
Cellist
305: Kevin Meyerson
Rainbow Japan Inc. President
304: Randy McGraw
DirecTV Marketing Manager
303: Roy Ron
Researcher
302: Antonio Plozay-Liberatore
Economist/TV Talent
300: Miguel Angel
Bartender

Issues 300-360
Issues 250-299

Issues 150-199
Issues 138-149